With China's accession to WTO, China's commodity market has been gradually internationalized. China's products continue to go abroad and join the international market, foreign products have also been flooded with the Chinese market, leading to increasing competition among enterprises, enterprises are facing a more complex environment. The changes in technological , changes in market demand, changes in competitors, are likely to affect future development of Chinese enterprise. In complex and ever changing competitive environment, how to grasp the competitive situation, how to establish and maintain a competitive advantage is related to the company's future survival.These issues require not only based on the present, but also to focus on the future, that is, to have long-term planning to the future development of the enterprise.Study of the corporate strategy to find the equilibrium point of external environment and internal resources and capabilities, to find the best competitive position and optimal development plan.for the future of our business. More than 10 years of hard work, have increase our assets from a few million dollars to seventy million. 2009 annual sales break 150 million yuan, profit 9.7 million yuan.Product sales have been all over the Shandong, Shanxi, Shanxi, Hebei, Jiangsu, Anhui, Sichuan, Guizhou, Inner Mongolia, Gansu, Hubei, Hunan provinces and northeast more than 20 provinces and regions. In 2010 Kangyuan perfumery Co., Ltd. based on the existing capacity to produce all kinds of spices products 3.5 million tons scale, annual turnover of 350 million yuan. After three times continuously win "Henan Province famous brand" , to actively apply for China Top Brand, China Well-known trademarks, striving to establish awareness of world famous brand strategy. In production scale, we are trying to be the first in the country wine spices industry in 3-5 years and Asia's second.
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